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I’m a creative strategist with a BFA in Art & Design and a Business minor from the University of Michigan.
I’m passionate about merging my creative & analytical skills in marketing, product development, and digital design.
My focus is on lifestyle, beauty, and CPG because I’m drawn to how these industries connect with people.
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A cherished moment: The Empire State Building commenting “SO REAL” on this unplanned, six-second TikTok. And, of course, coining a new term sweet treat outfit that racked up 4.4 million views, over 800,000 likes, and sparked hundreds of recreations.
This is how I always show up. Well, not in my sweet treat outfit, but always real. And that’s my approach to everything I do.
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At the core of my work, I focus on being...
Real
so people connect
Relatable
so ideas spread
Authentic
so there's substance
Disruptive
so it never gets ignored
There is no better feeling than helping a brand connect to its audience, and ultimately, helping them create their own “sweet treat moment.”
You can probably find me in my robe when I’m not doing that.
Yes, this is
the robe
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